Ongoing coverage of plastic pollution has pressured well-known consumer brands manufacturers to increase their commitment to sustainable packaging, and recycling has been one of the items near the top of their agendas. In April, Unilever announced a partnership with start-up company, Ioniqa, which has reportedly developed a proprietary technology that is able to convert any PET waste, including coloured packs and PET fibres – back into transparent virgin grade material. Ioniqa’s technology breaks non-recycled PET waste down to the base molecule level, while separating out colour and other contaminants. Ioniqa is a clean-tech spinoff from the Eindhoven University of Technology in the Netherlands.
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