This is a pretty cool (and colorful) idea! Waste plastic-to-fuel developer JBI has partnered with Crayola to convert used markers as feedstock for diesel and other liquid fuels using JBI’s Plastic2Oil (P2O) Process.

The “COLORCYCLE” program will be conducted throughout the US in participating K-12 schools and encourages students to responsibly dispose of used Crayola markers through an in-school collection process. Markers will be sent to JBI, where they will be used as feedstock to produce diesel and other liquid fuels using JBI’s Plastic2Oil® (“P2O”) process.

As part of the agreement with Crayola, JBI will provide services to repurpose markers and Crayola materials contained in the program. In addition, JBI is receiving waste and overruns from Crayola that are being used as additional feedstock.

Schools can visit www.crayola.com/colorcycle to find more information and register for the program.