I don’t usually gush about media releases (sorry PR folks!) but I do love this one from Toyota, which was released today, I guess in honor of Earth Day.

Toyota has tapped award-winning documentary filmmaker Morgan Spurlock to show how calling hydrogen fuel cell vehicles “bullsh*t” isn’t far from the truth.   This 3-minute video features a dairy farmer and mechanical engineer as they follow cow manure  from a mooing supply source to its ultimate use in powering the hydrogen fuel cell electric Toyota Mirai.

Enjoy the video and let me know what you think. I have actually participated in a hydrogen car test-drive once by Shell and the fuel cell electric car was really awesome to ride, with only water vapor as emission.

Toyota said it is putting hydrogen in the spotlight for its exciting potential as a renewable fuel source. The Toyota Mirai will actually go on sale in California later this year. The four-door, mid-sized Toyota Mirai delivers performance similar to traditional internal combustion engines – re-fueling in about five minutes and a range of up to 300 miles on a full tank.