Tetra Pak is making a case on why the company is now using renewable-based materials in some of its packaging and has recently released a new white paper examining the use of materials in packaging that can be regrown or replenished naturally as a solution to the planet’s growing resource scarcity and to sustain the future of the consumer packaged goods industry.

The paper is part of the launch of a new campaign, ” Moving To The Front “, encouraging suppliers, manufacturers, brand owners, NGOs and others to expand focus from the mid and end of the packaging life cycle to the beginning.

The company’s efforts highlight the need for broader embrace and acceptance of industry practices that focus on the importance of material sourcing in protecting the world’s limited natural resources and how these practices can create long-term shared value for businesses and society.

While recycling will continue to be a key part of a restorative circular economy, it is not the only component, according to Tetra Pak.

“As we have always seen it, renewability, which is using a resource that can be regrown or replenished naturally over time, such as paperboard-based packaging and bio-based polyethylene (PE) can have a positive impact on our global economic stability and the ongoing health and biodiversity of our planet.

We want to encourage our suppliers, manufacturers, brand owners and others to understand what we all stand to gain in terms of planet and business impact by adopting these practices.”

According to Brian Kennell, President and CEO, Tetra Pak Inc., businesses that adopt renewability practices will:

• Realize business growth because long term supply resources will be secured and retailer preference and consumer demand for packaging made with renewable materials will grow;

• Manage and mitigate risks caused by geopolitical threats to sourcing more effectively, leading to a more reliable supply chain with less business disruption around supply of resources and better ability to manage costs and experience less price volatility.

• Build brand equity, differentiation and emotional connections with consumers because as consumer knowledge around resource scarcity grows, so too will their demand for packaging with renewable content, as it did around recycling.

In the coming months, Tetra Pak said it will be engaging suppliers, manufacturers, brand owners, NGOs and other stakeholders to join the Moving To The Front campaign.