I have to admit I’m a little bit biased in reporting this since my older brother works for Salesforce, a cloud-computing service company headquartered in San Francisco, California, that specializes in customer relationship management (CRM).

According to the company, it has launched its Salesforce Sustainability Cloud, a carbon accounting product for businesses that provides sustainability platform for companies to give them a 360-degree view of their environmental impact and provides data-driven insights about their carbon emissions. Global sustainable investing reportedly grew to more than $30 trillion in 2018, a 34 percent increase in two years and this year CEOs cited climate change as the top risk to their organization’s growth (that’s good to hear that they notice).

Salesforce Sustainability Cloud enables businesses to quickly track, analyze and report reliable environmental data to help them reduce their carbon emissions. A company’s carbon data is easily surfaced in Salesforce Einstein Analytics, which creates dynamic reports and dashboards—both for audit purposes and for executive engagement—with insights that empower businesses to drive climate action programs at scale.

Salesforce Sustainability Cloud is expected to become generally available in December 2019 and pricing information will be made available at general availability. I’m sure this tool will be very helpful in promoting the use of lower carbon-emitting products, packaging, chemicals, fuel, and energy. Every single deduction of carbon emission counts!

Taking business emissions into account