Connell Brothers (CBC), the largest distributor of specialty chemicals and ingredients in Asia-Pacific, has partnered with Lehigh Technologies to market Lehigh’s PolyDyne™ micronized rubber powders (MRP) to the tire and rubber industries in Japan and Korea. After initial success in Japan, the two companies will focus on broadening industry outreach, supply chain efficiency and technical support in Japan, as well as introducing MRP to Korea and Southeast Asia.

Lehigh’s proprietary process takes tire and other post-industrial rubber material, and upcycles it into micron-scale, high quality powders, that are reportedly compatible with customers’ existing formulations. By transforming these end-of-life tires into new materials, MRP can help the automotive sector meet environmental goals without paying a premium for sustainability.

Connell Brothers currently provides marketing, sales, supply chain and technical support for Lehigh’s PolyDyne™ product in Japan.