Biofuel, Clean technology, Company initiatives, Energy, Environment, Press Release, R&D, Video

VIDEO: Toyota Fueled by Bullsh*t

I don’t usually gush about media releases (sorry PR folks!) but I do love this one from Toyota, which was released today, I guess in honor of Earth Day.

Toyota has tapped award-winning documentary filmmaker Morgan Spurlock to show how calling hydrogen fuel cell vehicles “bullsh*t” isn’t far from the truth.   This 3-minute video features a dairy farmer and mechanical engineer as they follow cow manure  from a mooing supply source to its ultimate use in powering the hydrogen fuel cell electric Toyota Mirai.

Enjoy the video and let me know what you think. I have actually participated in a hydrogen car test-drive once by Shell and the fuel cell electric car was really awesome to ride, with only water vapor as emission.

Toyota said it is putting hydrogen in the spotlight for its exciting potential as a renewable fuel source. The Toyota Mirai will actually go on sale in California later this year. The four-door, mid-sized Toyota Mirai delivers performance similar to traditional internal combustion engines – re-fueling in about five minutes and a range of up to 300 miles on a full tank.

About Doris de Guzman

Will Green Chemistry save the world or is it hype?

Doris de Guzman examines alternative processing, new technology, R&D and other sustainability initiatives aimed at preventing pollution; replacing ingredients; and using renewable feedstocks in Green Chemistry.

She has been covering the oleochemicals market for 15 years and spread her beat to inorganics, biofuels and green chemistry.


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