Biofuel, Clean technology, Company initiatives, Press Release, Recycle, Video

JBI, Crayola launches “COLORCYCLE” program

This is a pretty cool (and colorful) idea! Waste plastic-to-fuel developer JBI has partnered with Crayola to convert used markers as feedstock for diesel and other liquid fuels using JBI’s Plastic2Oil (P2O) Process.

The “COLORCYCLE” program will be conducted throughout the US in participating K-12 schools and encourages students to responsibly dispose of used Crayola markers through an in-school collection process. Markers will be sent to JBI, where they will be used as feedstock to produce diesel and other liquid fuels using JBI’s Plastic2Oil® (“P2O”) process.

As part of the agreement with Crayola, JBI will provide services to repurpose markers and Crayola materials contained in the program. In addition, JBI is receiving waste and overruns from Crayola that are being used as additional feedstock.

Schools can visit www.crayola.com/colorcycle to find more information and register for the program.

About Doris de Guzman

Will Green Chemistry save the world or is it hype? Doris de Guzman examines alternative processing, new technology, R&D and other sustainability initiatives aimed at preventing pollution; replacing ingredients; and using renewable feedstocks in Green Chemistry. She has been covering the oleochemicals market for 15 years and spread her beat to inorganics, biofuels and green chemistry.

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